How to Pick the Right AV Specialists

An AV specialist is your go-to person when you need to conquer the technical realms of audio and video at events or in a corporate environment.

They work behind the scenes, ensuring everything runs smoothly, setting up and operating equipment, fixing glitches, and optimizing sound and video for a top-tier experience.

This article will explain how to find the right people to handle your AV needs.

Establishing Your Audio-Visual Requirements

You must determine your needs before embarking on the journey to find the right AV specialists.

  • Are you organizing a corporate meeting or a grand concert?
  • What’s the size of your venue/space?
  • What kind of equipment will you need?
  • Do you plan to live stream your event?

Answering these questions gives you a clear picture of the type of AV expertise you’ll need.

One AV expert will suffice if you need help with setting up your office meeting room equipment. But larger events require whole teams to ensure success.

Let’s say you plan an in-person conference with a live online broadcast. A typical AV team to run such an event could look like this:

The Sound Engineer

This person is responsible for all audio elements of the conference. This role involves managing microphones, speakers, and mixing consoles to ensure clear sound for both the in-person audience and the broadcast.

A sound engineer needs a comprehensive understanding of:

  • Audio equipment
  • Acoustics
  • And the ability to troubleshoot audio issues swiftly

The Lighting Technician

They control the lighting to enhance the speakers’ visibility and the event’s overall atmosphere. This role requires:

  • A good understanding of lighting techniques
  • Ability to use various lighting equipment
  • Ability to adjust the lighting on the fly to accommodate changing conditions or requirements

The Video Technician

This person sets up and operates all the video equipment, ensuring clear visuals for both the in-person audience and the live broadcast.

They must have technical proficiency and understanding of:

  • Video equipment
  • Visual composition
  • Troubleshooting any video-related issues

The Broadcast Engineer

They manage the transmission of the conference to remote viewers. Key skills include a deep understanding of:

  • Broadcasting systems and technology
  • Broadcast troubleshooting
  • Coordination skills to collaborate with other team members

The Streaming Technician

They focus on the digital transmission of the conference/event and ensure a seamless online viewing experience.

They require in-depth knowledge of:

  • Streaming platforms and technology
  • Problem-solving
  • Potential bandwidth or connectivity issues

The AV Technician

This is a jack-of-all-trades who supports the event’s audio, lighting, and video aspects. They need a broad understanding of:

  • AV technology
  • AV operations
  • Advanced AV troubleshooting

The Production Manager

This person oversees all technical elements of the conference and ensures that everything runs smoothly. This role requires:

  • Strong organizational and communication skills
  • A thorough understanding of all technical aspects of the event
  • Ability to coordinate between various team members and roles

The IT Support Specialist

This specialist ensures all systems are running smoothly and troubleshoots any technical issues. A reliable IT infrastructure is crucial for a conference that involves live broadcasting.

Depending on the scale of your event and the amount of equipment you use, this list can grow larger or shrink. Sometimes, a skilled AV specialist can cover multiple roles.

Vendors often offer to use their dedicated team when you rent equipment for an event. It’s a valuable solution since you will get experts who are familiar with this specific set of hardware and possess deep knowledge of its nuts and bolts – literally.

And it’s always best to double-check and ensure that the AV experts you hire know their jobs. And here is how you can do that.

Key Factors to Consider When Choosing an AV Specialist

What to look for when you are looking for a great AV specialist? Here is a checklist.


Probably the most important factor in the AV field. Ensure your potential AV specialist has handled events like yours.

Request a portfolio or references to assess the quality of their work. If they’ve previously worked at your chosen venue, they already understand the acoustics and layout, which is an added advantage.

Skills and Technical Knowledge

Modern AV equipment is highly sophisticated and requires specific skills for maintenance and troubleshooting.

Your AV specialist should be competent in using the latest AV hardware and software and be capable of solving technical issues promptly.

Their ability to optimize sound and video quality in different environments is essential.


While not mandatory, AV specialists might possess certifications like the Certified Technology Specialist (CTS). Such certifications testify to their competence and commitment to staying abreast of the latest AV technologies.


Investigate their online reviews and testimonials. If possible, reach out to their previous clients. An AV specialist with a solid reputation is more likely to provide high-quality service.

Communication and Interpersonal Skills

An AV Specialist must collaborate with various parties, such as event planners, speakers, and other technical staff. Effective communication and teamwork skills are vital for seamless operations.


Event planning is dynamic, and changes can happen at any moment. The ideal AV Specialist should be adaptable and capable of handling unforeseen circumstances calmly.

Where Can You Find the Best AV Specialists?

If you are reading this article, you’ve already found them. Audio-Video Group has a team of AV experts to cover all your needs.

Our specialists can help you set up, maintain, or repair any AV system. And yes, we have a Rentals & Events division that can support an event of any size and scale!

So, if you need any AV assistance, call us, and let’s talk!

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