Rid Your Qualms About Video

Over the past few years, video has become a vital communication channel for many companies and houses of worship.  As organizations focus more on experiences, there will continue to be growth in the use of video in organizations that want to stay ahead. Don’t let the use of video give you an unpleasant feeling in your stomach. It’s not as bad as you may think. Here’s why:

1.  Everyone is using video

Viewing websites and social media, you’ll notice that everyone is using video.  Various types of companies understand that their audiences are much more receptive to video rather than just images and text. While there are different types of video being used, they all have the same benefits such as creating a more personal experience. For example, if you are the CEO of a company and are introducing a new service, it would be much more effective to introduce the service with video as opposed to using plain text in a flyer.  The video allows you to get more personal with your audience and create emotion. Video can also allow you to demonstrate your expertise more effectively and bring the team together.

2.  Video isn’t as complicated as you may think

When people think of using video for their business, they typically think of some elaborate setup that requires months of training for each user.  This is not the case.  As technology continues to improve, video is much more user-friendly and can be done on a simple, professional-quality device, such as a Canon XA25 camcorder.   One solid day of training and you’ll be making high quality video like a professional.

3.  Video isn’t as expensive as you may think

Using video doesn’t mean that you have to spend a $100,000 to have the proper setup, and thousands of dollars a year on maintenance costs.  The real cost is actually a fraction of that, and can vary depending on what solutions are best for what you’re trying to accomplish. To get a quote on a simple solution for your organization, be sure to contact us.

So, now is the time. What are you waiting for? Put your fear of video behind you and get going on video. Be sure to read our recent article about the 3 Pitfalls to Avoid When Making the Jump to HD Video to make sure that you are fully prepared for your transition to video.  If you would like to further discuss your options, feel free to give us a call at 301.668.4448.

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