The Benefits of Video Conferencing Technology

Video conferencing capabilities are growing rapidly, and not just in the C-suites. Companies and organizations–including educational institutions and houses of worship–are turning to video capabilities to increase employee morale, productivity, accessibility, and environmental welfare. From live streams to screen sharing to video meetings, video conferencing is ensuring that you and your colleagues are doing your best work.

Employee and Student Morale

Employees who can work from home, whether entirely remote or just when their child is sick, appreciate the flexibility to balance the many demands on their lives. This improves work/life balance and can help with employee retention. Parents and caretakers can participate in meetings even if they have family obligations that keep them out of the office. Valuable team members who have to move to a new city because of a spouse’s job or military status can stay employed if they have the option to telecommute.

Students, too, might find that they need to be home, whether they’re caretakers, chronically ill, or just can’t get in that day. But education is valuable, and dedicated students have a lot to balance. We help educational institutions at all levels set up technologies that allow students to participate over an AV system even if they’re not there.

Cold and flu season can be worrisome for anyone in a school or office environment, and if you’re already set up with an AV system that enables easy video conferencing, you will be able to keep both morale and productivity up while also keeping everyone healthy.


Video conferencing is an excellent tool for increasing productivity. Team members and clients given an easy way to attend a meeting means you’ll get the turnout you want and the ability to move your projects forward. Plus, people are more likely to focus and less likely to get involved in side conversations in a video conferencing setting. And because video conferences tend to have defined start and end times, participants will better know how to organize their days.

Meeting attendees can show each other projects, either through screen sharing or simply showing their work to the other participants, which means less time waiting for everyone on an email to respond. Quick and efficient communications reduce the time to market.

And because so much communication is non-verbal, video conferencing also means clearer communication. People can read each others’ body language. Not only is this more efficient, but it means that people will better understand each other and reduce conflict or confusion. For people with auditory processing disorders, in particular, non-verbal communication can make full participation possible.


Accessibility, in general, is a key benefit of video conferencing. Team members or students with a disability, whether chronic or temporary, can attend meetings or classes easily, which helps with ADA compliance. 

Deaf people and those with hearing loss can have real-time access to meetings and classes. They can communicate with each other with sign language and with systems that include closed captioning.

Video conferencing also makes it possible to expand your team to include those with functional paralysis. They can work remotely and use video conferencing to stay engaged with colleagues and classmates while still having access to the care and physical accommodations they need at home. Not only does this increase their quality of life, it also brings your team more brainpower and perspectives.


The environment also benefits when we cut back on in-person meetings with the benefit of quality video conferencing. Not only are you reducing travel time and costs for yourself and key team members, you’re cutting down on carbon emissions. 

When team members can attend meetings over video, they’re not engaging in environmentally costly practices like flying and staying in hotels. Also, in-person meetings tend to produce a great deal of waste–paper, printer ink, plastic water bottles, food, and more–that we can help you avoid through video conferencing. 

At AVG, we want to help you and your team do your best work while also providing the ideal work environment for team members and keeping our environment healthy. What you do is important. We can help you be sure you have the best AV setup for your organization to keep your team running smoothly.

Many businesses don’t have reliable audio-video systems. We’ve created a process for designing reliable, user-friendly A/V solutions. When you have a partner who understands how you want to use your audio-video equipment, you will be confident knowing your system will work, and your audience will see, hear, and be engaged in the message you’re delivering.

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