Video 101: AVG Article Roundup
We all know by now that content is king. And most of us know that the king of content is video. But what many people struggle with is creating professional-quality video on a budget and utilizing it across multiple platforms. Have no fear, Audio-Video Group is here!
We’ve got a roundup of past AVG blog posts to help even the most video-challenged individuals create better videos.
Originally published: June 23, 2015
If you think video isn’t a worthwhile medium or it’s too expensive, do yourself a favor and read this article. We know it can feel overwhelming at first, but with a few simple tips you’ll be a master of video in no time.
Tip 1: Video is everywhere and everyone is using it. You should be too. Creating one video becomes even more worthwhile when you think of all its uses: social media, conferences, trade shows, etc.
Tip 2: You don’t need the most elaborate setup to make a high-quality video. Most of you carry a video device in your pocket daily or have a camera on your computer. Start small.
Tip 3: Video equipment won’t cost you an arm and a leg. If you aren’t convinced buying equipment is in the budget just yet, call us. We can help with rental equipment to get you started.
Originally published: March 13, 2014
Now that you’ve pushed your initial fears aside and are ready to get started, let’s make your video look great. One way to improve the quality of your video and make yourself look like a professional without spending a ton of money is to improve the lighting.
Tip 1: First and foremost, make sure you have enough light for your setup. Use lights to reduce shadows and avoid having your subject move in and out of the light.
Tip 2: Know your lighting options. Use conventional lights for overall lighting and LEDs for accent lighting or to create colored backdrops.
Tip 3: Use professional-grade lighting equipment and make sure to position it properly to reduce shadows and hot spots. We can provide rental lighting equipment and trained technicians to set them up properly.
Originally published: February 20, 2014
Once you have your masterpiece created, it’s time to show it off. But, your work isn’t complete just yet. There’s still a lot to consider when presenting your video in front of an audience.
Tip 1: Your projector may not be bright enough. You spent all that time finessing the light for your video, don’t let a dim projector or overly bright rooms ruin the quality of your work.
Tip 2: Your aspect ration should match your application. In other words, make sure your video was created to match the screen size of the projector you’re using (widescreen vs. standard).
Tip 3: The size of the screen should be proportional to the distance from your audience. This one’s a little harder to control, so your best bet is to hire a professional to rent and set up a projection screen that will work in your space and with your audience. Good news. We know some great people that can help!
When done right, video can be a great asset for your company. Unfortunately, it can also make you look unprofessional when done incorrectly. Luckily, we can help with renting, setting up, and operating video, lighting, and projection equipment. Just give us a call!